Since I've been reading this book, 'Pattern Recognition' I am noticing how many labels and logos there are.....and they're everywhere! Trademarks have alot of research and development that have gone into them. So much psychology that has been taken into consideration so that humans will behave in a way that makes them identify with the product and continue to buy it over a long period of time. Given all of the nuance that is associated with these labels I can understand how a person such a Cayce could be so overwhelmed by certain symbols.
What is Gibson saying so far about 'pattern recognition'? What does he mean by this?